| City of license | Melbourne, Australia |
|---|---|
| Branding | "MTR 1377"[1] |
| Slogan | Tell It Like It Is |
| Frequency | 1377 kHz DAB+ |
| First air date | 19 April 2010 |
| Format | Talkback |
| ERP | 5 kW |
| Callsign meaning | Melbourne Talk Radio |
| Former callsigns | 3MP |
| Affiliations | 2GB |
| Owner | Pacific Star Network (operated by Macquarie Radio Network) (Malbend Pty. Ltd.) |
| Sister stations | SEN 1116, My MP |
| Website | www.mtr1377.com.au |
Melbourne Talk Radio (callsign 3MP) is a radio station operating in Melbourne which commenced on 19 April 2010.[2][3] It replaced 3MP, which used the 1377 kHz frequency. 3MP moved to digital only under the name of 3MP MyMP. The station's transmitter is located in Rowville and broadcasts at 5 kW.
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At the station's launch on 7 April 2010, Price—who is also program manager—promised the station would be "in your face, controversial, opinionated".[4] Its main competitors are talkback stations 3AW and 774 ABC Melbourne.
Breakfast announcer Steve Price announced before the station opening that it "would skew to the right of politics".[5]
The station's office is in Swan Street, Richmond, in the same location as their sister station, sports-focused SEN.
Current presenters as of 2011 are listed below.
(∞) Airs on 2GB in Sydney.
MTR 1377 broadcasts 2GB's Macquarie National Newsfrom Sydney. The former Melbourne based newsroom was sacked in early December 2011 as part of a 'cost-cutting' measure.
As of November 2011, MTR is threatened with closure due to several issues, both ratings and legally related. The station's ratings have been much lower then anticipated and litigation is under way relating to program syndication from Sydney's 2GB. Richard Tate, CEO of Pacific Star Network which half owns the station, wants the station to have a cheaper management and staff structure. [6]
The station lost $6.2 million in the first twelve months of operation [7]
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